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#Product #Marketing Director - #Digital #Software

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Location
New York, NY
Salary
$95,000 - $117,500
Job Type
Direct Hire
Date
Nov 02, 2018
Job ID
2636874
Our client is a growing, global, digital tech company that just closed a multimillion dollar raise. They specialize in microservices and APIs for enterprise companies. They are looking for a proven Product Marketer/ Evangelist with skill, motivation, and technical aptitude. You are as comfortable in front of a crowd or video camera as you are on a laptop pounding out technical product collateral. Remote option or relocation is possible. Base in the $95-115K range. Ideal candidates for this position have cross-organizational skills that involve how to leverage technology stacks to meet marketing goals, with a healthy mix of project management, operations, reporting, and automation skills. You will report to the Chief Product Officer (CPO) and working closely with VP Global Marketing. Candidates must be permanently authorized to work in the US without authorization.
 
Primary responsibilities include:
 
SALES ENABLEMENT
 
• Provide the information and assets to help the global sales teams close more deals faster.
• Liaison between Product, Sales and Marketing teams to ensure the technical product differentiators are clearly articulated.
• Strategize & produce written collateral (white papers, blogs, case studies) to address all funnel stages, top of funnel, middle of funnel and bottom of funnel for target markets
• Plan and create video whiteboards to describe product features and differentiators.
• Oversee product release promotion, coordinating between the product development and marketing teams to plan strategies for maximizing the opportunity.
• Oversee and assist with sales PPTs for various target markets and sales scenarios. 
• Serve as core sales trainer, understanding knowledge gaps and devising regular training to produce measurable improvement in product competence.
 
COMPETITIVE & INDUSTRY RESEARCH
 
• Conduct competitive research to understand landscape, create Sales Sheets and other materials to help sales close against various competitive scenarios.
• Assist Chief Product Officer with product roadmap and industry research 
• Identify target market segments and industries, SWOT analysis and develop compelling messages for each.
• Provide feedback loops to assist product development and marketing in performing their roles more effectively based on industry and competitive insights.
• Keep eye on the pulse of the market and competitors through event attendance, and assist sales teams at trade show exhibits
 
PRODUCT EVANGELIST
 
• In collaboration with the CPO and others, represent our client across many modes and channels, online, offline.
• Market through direct and indirect channels in social media, forums and other social outlets.
• In collaboration with marketing, seek out and secure speaking opportunities at various events.
• Help coordinate, moderate or speak on various client and 3rd party webinars
• Consistently find ways to expose target markets to our client and their incredible value propositions.
 
Skills:
 
• Minimum 8 years’ experience in similar role
• Strong technical aptitude, preferably for enterprise integration, APIs, microservices
• Natural ability to quickly pick up technical concepts
• Exceptional written and verbal communications skills with samples
• Comfortable on camera, on webinars and shooting quick livestream events